What is Hard Water?

Hard Water is water that has high concentrations of hardness causing ions, such as calcium, magnesium, and iron.

Calcium & Chlorine: This chokes your hair at the root
Magnesium: Takes the shine off your hair
Sulfates: Strip natural oils
Iron: Causes excessive dry feeling and changes hair texture
Copper: Discolors your hair
Silica: Forms a hard & insoluble deposit on surfaces
Lead: Prevents chemical services, such as perms and colors, from processing

These mineral salts gradually break down the structure of your hair.
They absorb and crystallize inside wet hair. And when they dry, they make your hair brittle by sucking the moisture around it.
Weak and brittle hair lead to split ends and the straw like texture.

To make it worse: If you are blonde, you’re more likely to see your hair turn orange.
That’s right!
Water with high amounts of calcium and magnesium makes blonde hair brassy.

Here are more problems you face from water hardness:

Less Soap Lather: Your soap is less efficient on minerals
Scaly Film Layer: It creates a stubborn layer on your hair
Conditioners Don’t Work: Conditioners cannot penetrate your hair
Excessive Heat Styling: You have to blast up your flat iron temperature
Hair Tone Changes: Brassy hair tone and dull colors
Strips Natural Moisture: Abrasive salt strips moisture
Scalp Build Up: Calcium accumulates on your scalp
Heavy & Flat: You hair feels heavy and flat
Dandruff: Flakes and dandruff will look obvious
Hair loss: Blocked pores on your scalp cause hair loss
Difficult To Brush: Makes your hair tangle after shower

Other problems caused by hard water:

  • Scale deposits on metallic surfaces
  • Dry Skin
  • Decreased lathering of soaps
  • Dingy clothing
  • Damaged appliances
  • Clogged Pipes